Book Buying Behavior: What Purchased

I've enjoyed this series of posts this is third in the group and comes directly from questions and feedback on the previous ones. This data comes from PubTrack (the consumer market research arm of Bowker) who recently released their 2010-2011 Book Buying Report. It collected buying behavior from 40,000 unique U.S. book buying men, women, and teens. The sample represents more than 96,000 unique book purchases and 65,000 shopping occasions.

The other two posts are:

• Book Buying Behavior: Where Purchased

• Discoverability: Authors responsibility in finding book buyers

A number of commenters asked if this was only for print books or if it included ebook sales as well. Well here is the graph on "what" was bought and the ebooks were a small per percentage of this particular group.

Now of course hardcovers cost a lot of money and ebooks, in general, are a lot less expensive so when working on quantities the numbers look better but still it is a small percentage:



Someone else mentioned a question on genres and I'll post that in the tomorrows post. Any other questions related to this survey?