Tuesday, March 1, 2011

International Authors

I’m curious about how the fact the author isn’t in the U.S. affects the marketing or sales of a book. For example, an author overseas cannot conduct a signing event, a literary journalist might not want to call an overseas author, or an overseas author could not participate in a physical interview.

In your experience has this ever affected sales or any stage of the publishing in some way?


Our world is so much smaller than it was 10 to 15 years ago. With avenues such as Twitter and email it’s so easy to connect with people all over the world. The only thing that might be tricky for an international author is a book signing. That being said, I think book signings are the least important of all promotional activities.

Most authors connect with readers through social networking, blogs, and articles, and I don’t know of any journalist who has difficulty connecting with a source, no matter where that source might be.

Jessica

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