Saturday, March 5, 2011

Amazon 100 - March 06, 2011

Things are changing quickly on the Amazon Top 100 Kindle Books so while I just recently did an analysis I did another one today. For an easier to read list see this post on kindle boards.


After removing magazines, newspapers and games there are 89 books on the list which breakdown as follows:

  • 10 Non Fiction (11%)
  • 2 Shorts (2%)
  • 77 Fiction (87%)

Some items of note:

  • For the first time an indie hit the #1 Spot - John Locke's Saving Rachel
  • For the first time an indie hit the top 100 at a price higher than $2.99 (Seth Godin's Poke the Box at $4.99 - considering Seth's status in the industry (multiple NYT bestsellers) and extensive marketing and existing platform I'm not counting him as a true "indie" so I'm still waiting for this barrier to be broken (Note: J.R. Rain did do this for a short time with a $3.99 book but it was not sustainable so I'm also not counting that.- I saw it for only one hour)
  • 25 new titles to the list (28% less than $2, 28% $5-$6, 12% $8-$10, 32% Over $10)
  • There were 15 indie authors 5 of which had multiple titles
  • 45% of the Indie books came from 2 authors (13/29) - John Locke (6), Amanda Hocking (7)
  • There were no price drops for books previously on the list to remain on the list
  • There were MANY (13) price hikes (most in traditional (12) and only 1 in indie)
  • Color of Heaven from a former traditionally published author stayed on the list even though the price was raised from $0.99 to $2.99.
  • D.B. Henson's Deed to Death dropped from the list (not due to sales but because she removed the book in preparation for a big-six release of the book)
  • The three "bargain basement" $0.99 offerings from traditional publishers are now all gone - two fell off the list - one remains on the list but is now price at $7.99

MANY Traditional offerings stopped their $5.00 or $0.99 promotions or raised their prices

  • Alone $7.99 (Up from $0.99)
  • Unbroken n $12.99 (Up from $9.99)
  • Water for Elephants $6.39 (Up from $5.00)
  • Girl Who Kicked the Hornet's Nest $11.99 (Up from $9.99)
  • Girl Who Played with Fire $7.99 (Up from $5.00)
  • Girl With the Dragon Tattoo $7.99 (Up from $5.00)
  • Cutting for Stone $9.99 (Up from $5.00)
  • Left Neglected $11.99 (Up from $9.99)
  • Immortal Life of Henrietta Lacks $12.99 (Up from $9.99)
  • Hotel on the Corner of Bitter and Sweet $9.99 (Up from $5.00)
  • Major Petigrew's Last Stand $9.99 (Up from $8.10)
  • Strategic Moves $12.99 (Up from $11.99)

9 - Many new books to the list were in the high range of $10 or more including:

  • Treachery in Death (J.D. Robb) $12.99
  • The Paris Wife (Paula Mclain) $12.99
  • The Wise Man's Fear (Patrick Rothfuss) $14.99
  • River Marked (Patricia Briggs) $12.99
  • Minding Frankie (Maeve Binchy) $12.99
  • Untied: Memoir (Meredith Baxter) $12.99
  • Pale Demon (Kim Harrison) $12.99
  • Blood, Bones & Butter (Gabrielle Hamilton) $12.99

7 - Debuts were in the "mid-range price" ($5 - $6)

  • Poke the Box (Seth Godin) $4.99
  • Harvest Moon (Robyn Carr) $5.59
  • A Creed in Stone Creek (Linda Lael Miller) $5.49
  • Against the Law (Kat Martin) $5.49
  • No Lesser Plea (Robert Tanenbaum) $4.99
  • You Can't Stop Me (Max Allen Collins) $4.39
  • An Engagement in Seattle (Debbie Macomber) $5.59

3 - Debuts were in the mid-high range ($8 - $10)

  • Beastly (Alex Flinn) $8.99
  • Live Wire (Lora Leigh) $7.99
  • Medical Error (Richard Mabry) $9.99

8 - New entries where in the low-range ($2 or less)

  • My Father's Dream (Erik German) $1.99
  • The List (J. A. Konrath) $0.99
  • Follow the Stone (John Locke) $0.99
  • Least Wanted (Debbie Mack) $0.99
  • Identity Crisis (Debbie Mack)$0.99
  • Live Free or Die (Jessie Crockett) $0.99
  • King James Bible $0.99

The following stats apply just for fiction of which there were 77 books

  • 29/77 Indie (38%) Of those 79% were $0.99 and 21% were $2.99
  • 48/77 Traditional (62%)

The price distributions are as follows:

  • 33% Less than $1
  • 8% $1 - $3
  • 5% $3 - $5
  • 31% $5 - $10
  • 23% Over $10

Breaking them into Low ($2.99 or less), Medium ($3.99 - $8.99), and High ($9.99 and above)
Low - 31/77 = 40%
Med - 19/77 = 25%
High - 27 /77 = $35%

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