Amazon 100 - 3/19/2011

I'm a week behind on my Amazon 100 Ranking analysis (I captured the screen shots but had not posted the results. So I'm going to do last week's first then this week.

To see the full list see this post on kindle boards.

• 18% of the Top 100 changed (61% Debuts, 39% returning to list
• No major price changes (One book from $7.51 > $7.58, One from $9.99 > $7.99, One from $13.99 to $12.99)
• One indie price change from $0.99 - $2.99 (The List by J. A. Konrath)
• One Small Press and priced at $4.79 - (Wild Sight by Loucinda McGary)
• Quite a few price changes for games so that now all of them are $0.99
• Games occupying a substantially higher % of list - 15%
• #4 (Lincoln Lawyer) is being helped by movie
• John Locke continues to dominate 7 titles in top 50 (#3, #6, #8, #10, #21, #25, #46
• Amanda Hocking still has 7 titles but her rankings have slipped dramatically (#19, #26, #27, #61, #70, #73, #78)
• Still No indie author greater than $2.99
• 4 books are now priced $14.99
• 57% are under $5 and 43% are over $5 - Major shift (but mostly due to games
• 74% books (Fiction/NonFiction/Shorts) 26% - Games, Applications, Periodicals
• Books: 86% Fiction, 11% Non Fiction, 3% shorts)
• Number of Fiction titles down significantly
• Number of $0.99 for indies up significantly

The types of items on the Top 100 break down as follows:

• Shorts 2% (up from 1%)
• News 3% (Steady)
• Games 16% (up from SIGNIFICANTLY FROM 4%)
• Magazines 7% (down from 9%)
• Non Fiction 8% (down from 10%)
• Fiction 64% (down SIGNIFICANTLY from 73%)

Looking at just fiction titles (64 titles):

• 1 - Small Press (1.6%)
• 30 - Indie Authors (46.9%) - 22 at $0.99 (73%), 8 at $2.99 (27%)
• 33 Traditional Authors (51.5%) (0 - $0.99, 15 - $5-$9.99 (45%), 18 over $10 (55%)

Other information about indies:

• 15 - Indie Authors 4 of which have multiple titles (Steady from 15)


• 47% of Indie books came from 2 authors (14/30) John Locke (7), Amanda Hocking (7)

The price distributions are as follows (64 titles):

• 34% $1.00 or less (22) (Up from 32%)
• 13% $1.01 - $2.99 (8) (Down from 14%)
• 3% $3 - $5 (2) (Steady from 3%)
• 22% $5.01 - $10 (14) (Down from 30%)
• 28% Over $10 (18) (Up from 26%)

Dividing into three groups we see:

• Low ($2.99 or Less) 30 47% (Up from 41%)
• Med ($3.00 - $8.99) 11 17% (Down from 22%)
• High ($9.99 and up) 23 36% (Down from 37%)

Dividing into two groups we see:

• Under $5 32 50% (Up from 40%)
• Over $5 32 50% (Down from 60%)