Saturday, March 12, 2011

Amazon 100 - 3/11/2011

If I have the time, I'm going to try and do these Amazon 100 analysis weekly as things are just changing so fast. This week I was surprised to see the following:

  • 18% of the Top 100 changed (61% Debuts, 39% returning to list)
  • No major price changes (One book from $12.99 > $9.99, One from $9.99 > $7.99)
  • #3 is a new book (Heavily helped by the $0.99 Promotion of Alone)
  • A lot of non-Fiction additions (27% of Debuts) - but many of the non-fiction also fell off
  • Only one new game
  • 71% of returning titles were Magazines
  • John Lock continues to dominate 7 titles in top 50 (#1, #5, #10, #16, #29, #33, #46)
  • Amanda Hocking sliding slightly in ratings (#6, #20, #21, #47, #61, #68, #77)
  • No indie author greater than $2.99 (excluding Seth Godin)
  • Color of Heaven from a former traditionally published author stayed on the list even though the price has gone up from $0.99 to $2.99 (though it has slipped in ranking)
  • 3 books are now priced $14.99
  • 40% are under $5 and 60% are over $5

To see the full list see this post on kindle boards.

The types of items on the Top 100 break down as follows:

  • Shorts 1% (Steady)
  • News 3% (Steady)
  • Games 4% (down from 5%)
  • Magazines 9% (up from 4%)
  • Non Fiction 10% (Steady)
  • Fiction 73% (down from 77%)

Looking at just fiction titles (73 titles):

  • 2 - Small Press (3%)
  • 27 - Indie Authors (37%) (74% at $0.99, 26% at $2.99)
  • 44 - Traditional Authors (60%) (3% at $0.99, 5% at $5, 50% at $3-#5, 43% Over 10%)

Other information about indies:

  • 14 - Indie Authors 5 of which have multiple titles (down from 15)
  • 52% of Indie books came from 2 authors (14/27) (up from 45%) John Locke (7), Amanda Hocking (7)

The price distributions are as follows:

  • 32% Less than $1 (23)
  • 14% $1 - $3 (7)
  • 3% $3 - $5 (2)
  • 30% $5 - $10 (22)
  • 26% Over $10 (19)

Dividing into three groups we see:

  • Low ($2.99 or Less) 30 41%
  • Med ($5.00 - $8.99) 16 22%
  • High ($9.99 and up) 27 37%
Dividing into two groups we see:
  • Under $5 30 40% (33 - 43%)
  • Over $5 43 60% (44 - 57%)

No comments:

Post a Comment