If I have the time, I'm going to try and do these Amazon 100 analysis weekly as things are just changing so fast. This week I was surprised to see the following:
- 18% of the Top 100 changed (61% Debuts, 39% returning to list)
- No major price changes (One book from $12.99 > $9.99, One from $9.99 > $7.99)
- #3 is a new book (Heavily helped by the $0.99 Promotion of Alone)
- A lot of non-Fiction additions (27% of Debuts) - but many of the non-fiction also fell off
- Only one new game
- 71% of returning titles were Magazines
- John Lock continues to dominate 7 titles in top 50 (#1, #5, #10, #16, #29, #33, #46)
- Amanda Hocking sliding slightly in ratings (#6, #20, #21, #47, #61, #68, #77)
- No indie author greater than $2.99 (excluding Seth Godin)
- Color of Heaven from a former traditionally published author stayed on the list even though the price has gone up from $0.99 to $2.99 (though it has slipped in ranking)
- 3 books are now priced $14.99
- 40% are under $5 and 60% are over $5
To see the full list see this post on kindle boards.
The types of items on the Top 100 break down as follows:
- Shorts 1% (Steady)
- News 3% (Steady)
- Games 4% (down from 5%)
- Magazines 9% (up from 4%)
- Non Fiction 10% (Steady)
- Fiction 73% (down from 77%)
Looking at just fiction titles (73 titles):
- 2 - Small Press (3%)
- 27 - Indie Authors (37%) (74% at $0.99, 26% at $2.99)
- 44 - Traditional Authors (60%) (3% at $0.99, 5% at $5, 50% at $3-#5, 43% Over 10%)
Other information about indies:
- 14 - Indie Authors 5 of which have multiple titles (down from 15)
- 52% of Indie books came from 2 authors (14/27) (up from 45%) John Locke (7), Amanda Hocking (7)
The price distributions are as follows:
- 32% Less than $1 (23)
- 14% $1 - $3 (7)
- 3% $3 - $5 (2)
- 30% $5 - $10 (22)
- 26% Over $10 (19)
Dividing into three groups we see:
- Low ($2.99 or Less) 30 41%
- Med ($5.00 - $8.99) 16 22%
- High ($9.99 and up) 27 37%
- Under $5 30 40% (33 - 43%)
- Over $5 43 60% (44 - 57%)
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